It’s earned media, not free media.
Kurth Lampe has placed stories in media outlets around the world. News coverage just doesn’t happen – it is the result of hard and smart work.
Kurth Lampe has solid experience working with news organizations around the world to deliver our clients’ messages. Our experience in the political arena means that we understand how to develop and move messages quickly. We understand how to deal with the media and work under tight deadlines. Our specialty is making the media, and the public, understand.
At Kurth Lampe, we have helped clients receive positive media coverage, or, helped to keep their names out of the paper. When USA civil rights pioneer, Rosa Parks visited Chicago she turned to Kurth Lampe, and in a period of two days, 57 different news items appeared about her trip. Conversely, a Chicago-based nonprofit had received years of “bad press” including 35 columns attacking the organization before turning to us. Kurth Lampe executed a strategy which not only stopped the writer’s attack, but, opened a line of communication between the two.